Apex Water Bore Drilling
Make a traditional trade feel current, credible, and easy to enquire.
Visit live site ↗The idea
Apex needed to look like a company you would actually call to drill on your land, not a template plumber site. The design leads with proof, locality, and a single action.
The approach
Strong service headline, visible phone and enquire path, clear service breakdown, trust before decoration. Dark, solid, high contrast. Yellow reserved for action.
Key screens
Design details
Typography
Grotesk UI at working sizes, headline weight carrying the promise.
Layout
Wide hero, service breakdown in even modules, no clutter.
Navigation
Sticky enquire, phone visible in the header at all widths.
Interaction
Hover states only, nothing that delays a call.
CTA decisions
One primary action repeated at each decision point.
Responsive
Mobile phone tap to call, single column service stack.
Next project
MedTruth
HealthTech / Digital Product
View project ↗