04E-commerce / DTC

The Lenz Bar

Make choosing a lens feel obvious, safe, and quick.

The idea

Colour lenses are a confidence purchase. The design shows the product in real use, then removes steps between want and order.

The approach

Product photography first, shade names as navigation, bundles as a second path, everyday ease without looking cheap.

Key screens

Design details

Typography

Product names large, specs quiet and consistent.

Layout

Catalog grid tuned to shade comparison.

Navigation

Shade names as the primary navigation.

Interaction

Sticky order path, instant shade switching.

CTA decisions

Clear price and delivery cues beside every add action.

Responsive

Mobile first product cards with full width imagery.

Next project

CORA Uganda

Nonprofit / Mission