03Fashion / Brand
Next project ↗Lurav
Build desire through image, space, and pace, not through noise.
Visit live site ↗The idea
Lurav should feel like a lookbook you can shop. The site sells atmosphere as much as garments.
The approach
Large crops, editorial type, slow grid, discovery before filters. Fashion hierarchy, not retail template hierarchy.
Key screens
Design details
Typography
Display and grotesk pairing inside the interface.
Layout
Image led grid with deliberate empty space.
Navigation
Image led nav, categories as looks.
Interaction
Hover as reveal, never as decoration.
CTA decisions
Shop the look sits under the image, not over it.
Responsive
Mobile as a stacked editorial sequence.
Next project
The Lenz Bar
E-commerce / DTC
View project ↗LENZBARSHOP.LOVABLE.APP
